It’s not just about a smoke business, it’s about a dream

Don’t be afraid to think about the future, to dream about the future, to write about the future. I’ve found it really liberating and fun to do that. It’s a way of vaccinating yourself against the worst possible case of future shock. It’s also a source of empowerment, because you cannot prepare for something that you haven’t already visualized. But there’s something that you need to know. You don’t predict the future; you imagine the future.